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About Visit Michigan City LaPorte

Located at Marquette Mall
4073 South Franklin Street
Michigan City, IN 46360
219.872.5055 or 219.326.8115

Open Monday – Friday from 8:30am-4:30pm

A convention and visitors bureau (CVB) is an organization charged with managing a specific geographic area as a visitor destination, thereby improving the local economy through increased visitor spending, creation of jobs and expansion of the local tax base.

The LaPorte County Convention and Visitors Bureau (LPCCVB) was created by state statute in 1979, and serves the entire County of LaPorte as a special purpose governmental unit. Funding is provided by a 5% Innkeepers Tax collected from guests staying at our accommodations.

In 2009, the LaPorte County Convention & Visitors Bureau was branded as Visit Michigan City LaPorte.

Mission Statement

Visit Michigan City LaPorte is the official destination marketing organization that represents the visitor industry and communities to create economic growth from visitor expenditures.

Goals:

  • Increased economic impact through new visitor spending
  • Reinforces destination brand equity
  • Enhances visitor experiential offerings
  • Invests in the agreed-to destination vision
  • Creates or expands partnerships

Destination Vision

To become the premier year-round and highly accessible recreational destination centered on a unique mix of urban and rural community entertainment in the Midwest.

Visit Michigan City LaPorte Vision

To be the leading destination management partner within the region by effectively developing and marketing its distinct visitor brand, and advocating tourism benefits to constituencies.

Brand Promise Statement

The Visit Michigan City LaPorte area is Chicago’s Northern Indiana relaxing escape, with beautiful coastal and lakeside scenic settings offering an easily accessible destination on converging Interstates 80/90 and 94. With its fun and exciting Blue Chip gaming, premium outlet shopping, special festivals and events as well as the nearby Indiana Dunes National Park, it offers an array of attractive recreational and cultural experiences for families and those seeking an easy weekend adventure. With its two major city service centers, this Lake Michigan beach destination offers extensive four seasons of activities where visitors can enjoy the pleasures of small rural towns, marinas, agri-heritage attractions, performing arts events, historical museums and adventure travel pursuits that offers an affordable and nostalgic Midwest experience.

Tourism’s Impact

Tourism is about much more than attracting visitors to LaPorte County. It’s about quality of life. It’s about economic development. It’s about jobs and the individuals and families who are sustained by those jobs. It is about the attractions and amenities that benefit our residents as much, if not more, than our visitors. Sustaining and growing the tourism industry is a task that Visit Michigan City LaPorte takes very seriously. And the results give us immense pride in knowing that the greater good has been served.

In 2018, Certec Inc. provided an economic impact tourism study and they reported that the tourism and travel industry made a total contribution to LaPorte County’s economy of $713 million, the tourism contributed tax revenue was $204.5 million and jobs resulted in wages of $125.8 million.

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