About Visit Michigan City LaPorte
Located at Marquette Mall
4073 South Franklin Street
Michigan City, IN 46360
219.872.5055 or 219.326.8115
Open Monday – Friday from 8:30am-4:30pm
The LaPorte County Convention and Visitors Bureau (LPCCVB) was created by state statute in 1979, and serves the entire County of LaPorte as a special purpose governmental unit. Funding is provided by a 5% Innkeepers Tax collected from guests staying at our accommodations.
In 2009, the LaPorte County Convention & Visitors Bureau was branded as Visit Michigan City LaPorte.
Visit Michigan City LaPorte is the official destination marketing organization that represents the visitor industry and communities to create economic growth from visitor expenditures.
- Increased economic impact through new visitor spending
- Reinforces destination brand equity
- Enhances visitor experiential offerings
- Invests in the agreed-to destination vision
- Creates or expands partnerships
To become the premier year-round and highly accessible recreational destination centered on a unique mix of urban and rural community entertainment in the Midwest.
Visit Michigan City LaPorte Vision
To be the leading destination management partner within the region by effectively developing and marketing its distinct visitor brand, and advocating tourism benefits to constituencies.
Brand Promise Statement
The Visit Michigan City LaPorte area is Chicago’s Northern Indiana relaxing escape, with beautiful coastal and lakeside scenic settings offering an easily accessible destination on converging Interstates 80/90 and 94. With its fun and exciting Blue Chip gaming, premium outlet shopping, special festivals and events as well as the nearby Indiana Dunes National Park, it offers an array of attractive recreational and cultural experiences for families and those seeking an easy weekend adventure. With its two major city service centers, this Lake Michigan beach destination offers extensive four seasons of activities where visitors can enjoy the pleasures of small rural towns, marinas, agri-heritage attractions, performing arts events, historical museums and adventure travel pursuits that offers an affordable and nostalgic Midwest experience.
Tourism is about much more than attracting visitors to LaPorte County. It’s about quality of life. It’s about economic development. It’s about jobs and the individuals and families who are sustained by those jobs. It is about the attractions and amenities that benefit our residents as much, if not more, than our visitors. Sustaining and growing the tourism industry is a task that Visit Michigan City LaPorte takes very seriously. And the results give us immense pride in knowing that the greater good has been served.
In 2018, Certec Inc. provided a detailed examination of the expenditure, employment, and tax impacts generated by LaPorte County’s tourism and travel industry and here are the findings:
• The tourism and travel industry contributed nearly $713 million to LaPorte County’s economy in 2018. Direct expenditures by tourists accounted for $544.9 million of this total – an annual increase of 1.9 percent since 2016.
• The tourism industry generated over $204.5 million in tax revenues to government – $82.9 million to the state, $42.4 million locally, and $79.1 million to the federal government. Tax revenue in 2016 was $198.7 million.
• A total of 6,351 jobs in the county resulted from tourism in 2018. Direct expenditures created 4,930 of these jobs.
• Over one-third of the jobs created were in high wage occupations.
• The tourism-generated jobs provided $125.8 million in wages to LaPorte County workers compared to $118.8 million in 2016.
• Residents of LaPorte County spent an additional $70.6 million with the local tourism industry. This direct spending created 881 jobs.
• Expenditures by category showed that, attractions, shopping, food and beverage purchases accounted for over eight out of every ten dollars spent. Without the Blue Chip contribution, the top three categories – shopping, food and beverage, and attractions – account for 80 percent of the dollars spent.
• Expenditures by industry sector reflected the importance of attractions and lodging to the local tourism industry. Over 65 percent of all direct spending was from attraction visitors and 19 percent from lodging guests. The local marinas are a key component of the attractions sector. They make a significant economic contribution to LaPorte County.